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Digital experience economy to unleash huge opportunities
updated on :2019-12-06 08:45

The digital experience economy will bring huge market opportunities for China and the outside world, as technology has profoundly affected consumer behavior and raised the expectations of potential customers, a white paper said on Dec 4. The term digital experience economy refers to a broad range of economic activities that drive systematic changes in all industries through digital transformation, with data as the key production factor and next-generation information technology as the cornerstone, the research paper said.


China's digital experience economy market has been expanding, with the scale of information consumption constantly growing, according to the White Paper on Digital Experience Economy Development. The research report was conducted by the China Center for Information Industry Development and AbobeInc, a US-based computer software company. The paper was released on Dec 4 in Beijing.


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