Editor's note:

The statistical data shows that to the end of 2011, there were 44,118 private enterprises with the total registration capital of RMB 113.848 billion and 749,200 employees; 160,882 individually-owned businesses with the capital investment of RMB 19.903 billion and 291,500 employees; and 1,546 specialized farmer cooperatives with the capital investment of RMB 3.321 billion and 33,200 employees.

Tang Qilu, Director of the Taizhou Administration for Industry and Commerce, indicated that the amount of registered capital of the private economy has exceed RMB 100 billion, indicating that one in every five persons in Taizhou is engaged in the private business and one in every 25 Taizhou people is boss; that from the above mentioned data and proportion we can get the conclusion that the stronger the private economy in Taizhou, the stronger the economic development of Taizhou, and the stronger private economy will bring great fortune to Taizhou people; that the large scale will not totally represent the strong competitiveness; that the development of private economy in Taizhou is still in the preliminary stage that we dare not to create new paths for development; and that the government departments shall free the minds at first to promote the development of private economy.

At the beginning of the new year, the departments of industry and commerce in Taizhou issued the following 19 policies to boost the development of private economy in Taizhou.

 
Further optimizing the entrepreneurship environment

1. Integrating the functional resources

Excerpts: The relevant departments shall give full play to the functions of the departments of industry and commerce in Taizhou, including the breeding of private economic subject, guidance of the layout of the industry, cultivation of brand economy and protection over the rights and interests of enterprises, to further integrate the resources and form a integrated impetus for the development of private economy.

Authoritative interpretation: Tang Qilu, Director of the Taizhou Administration for Industry and Commerce, indicated that many functional departments have contact with the owners of private enterprises, and different departments will take charge of different affairs, such as the register offices are responsible for the registration of the business, departments for private business take charge of the supervision, departments of commerce and advertisement are responsible for trademark and advisement of enterprises, departments of contracts take charge of contracts of enterprises and departments of fair trade take the responsibility for cracking down on counterfeit goods; and that all the functional departments shall be united to private one-stop service for enterprises.

2. Decentralization of approval of enterprise names

Excerpts: The decentralization of approval of enterprise names shall realize the aim that the enterprise combination names of the province, city, county or district, the names shall be approved by the administration for industry and commerce in the city or county; that the paralleled examination and approval between the pre-examination departments and the information sharing between the post-examination departments; the registration, consultation and annual inspection of names of enterprises shall be conducted online; and that the chain stores of the same applicants shall be registered with the unified standards and the same materials for annual inspection, thus realizing the intensive administration with the modern office work.

Authoritative interpretation: Sun Jing, Director of the Registration Department of the Taizhou Administration for Industry and Commerce, indicated that in the past, the registration of company names applied the level-to-level management methods and the names at provincial level shall be approved by the Jiangsu Administration of Industry and Commerce and the names at municipal level shall be approved by the Taizhou Administration for Industry and Commerce; that currently the decentralization of approval of enterprise names takes full advantages of the Internet and internal office platforms to realize the nearby registration and reduce the procedures for applicants and provide convenience for the applicants on the basis of no repeated names and causing no disputers.

3. Indicating risks before the businesses are operated

Excerpts: The system of "indicating risks before the businesses are operated" shall be advanced in forms of check tips, entrepreneurship hints, renting tips, venture lease sales tips and community tips to change the mode of post management to the warning in advance, thus actively exploring the administrative guidance system with contents of administrative guidance, instruction, warning and suggestions.

Authoritative interpretation: Zhang Xueping, Director of the Private Business Department of the Taizhou Administration for Industry and Commerce, indicated that the administration of industry and commerce shall put forward the system of "indicating risks before the businesses are operated" in order to reduce the risks of investment of pioneers and reduce the unnecessary losses. For instance, a young entrepreneur is to open a restaurant, the officers of the departments of industry and commerce in charge of the street where the restaurant located shall inform the young entrepreneur of the operation of restaurants on the street and the information which kind restaurant is more favored by people.

4. Issuing the interpretation of registration data for the public

Excerpts: The relevant departments shall take full advantage of information resources of commerce registration and comprehensive investigation and analysis of market objects with emphasis on the acceleration of transition of development of private economy; shall strengthen the statistical analysis of major industries, the emerging industries and eliminating industries to provide pillar support for the government decision, departments management, enterprises operation and industrial self-regulation; shall establish the semi and annual analysis report system of the owners of business and development of private enterprises, the report system of annual inspection of private enterprises, thus timely reflecting the industrial structure adjustment and implementation of major projects.

Authoritative interpretation: Xu Jun, a member of Information Center of the Taizhou Administration for Industry and Commerce, indicated that information resources are the most important resources. Currently, the administration of industry and commerce has released the registration data to the public, but it is conducted for serving the decision making of officers, and in the future, we will issue the interpretation of registration data for the public to enable citizens to learn from the data and make sure that the data shall be available for investors.

 
Lowering threshold for starting new business

5. Lowering requirements for the site for business operation

Excerpts: The relevant departments shall support the business carving out of college graduates, rural migrant workers in cities and groups having difficulty in employment, and shall issue some favorable policies for the pioneering and self-employment. In the application of registration of businesses, the applicants can show the proof materials provided by the market organizer, the management committee of development zones (including the industrial parks and science and technology parks), neighborhood committee or the village committee when having difficulties in providing the certificate of property of the business.

Authoritative interpretation: Sun Jing, Director of the Registration Department of the Taizhou Administration for Industry and Commerce, indicated that we lower the requirements for the site for business operation is to enable the pioneers to put more investment in the selection of business place at the beginning of the business. The different requirements of place of business shall be decided by the operators that they can either rent office buildings or commercial housing for attracting more clients.

Liang Jinghong, Director of the Marketing Department of the Taizhou Administration for Industry and Commerce, indicated that doing businesses by renting stalls in markets is the best choice for the business at the beginning; and that the administration for industry and commerce has actively promoted the upgrade of markets in order to help pioneers to solve problems in choosing places for starting new businesses. In the part 2 years, the relevant departments have accomplished the upgrade of 8 markets and will finish the upgrade of 6 markets within this year. By then, there will be a more comfortable and favorable environment for the operation of business and a platform with more choices for business.

6. Allowing to develop "family-style company"

Excerpts: For companies making use of vacant village houses to work on electronic information, service outsourcing and innovative industries with the registration capital of no more than RMB 100 thousand including RMB 100 thousand , the department of industry and commerce should give registration only when the town people's government or the residential street at the same level issues the certificate of "giving registration to the vacant village houses and compensating according to the living house standards when removing the house" and the applicant and the house lender provide the promise letter of "compensating according to the living house standards when removing the house".

Authoritative interpretation: Sun Jing, Director of the Registration Department of Taizhou Administration for Industry and Commerce, said that different social levels hold different views on whether living houses can be business places. The new idea of "family-style company" is a new balance point between "totally forbidding" and "totally opening" and provides a new way for entrepreneurs choosing a proper business place.

7. Privately-owned enterprises share equal treatment

Excerpts: It will lay emphasis on building a market environment for fair competition among multiple ownerships. Except those forbidden or limited by the State, privately-owned enterprises should share equal treatment in all investment fields available to state-owned and foreign-invested enterprises.

Authoritative interpretation: Sun Jing, Director of the Registration Department of Taizhou Administration for Industry and Commerce, said that preferential treatment only for state-owned enterprises and foreign-invested enterprises will be shared by privately-owned enterprises in the department of industry and commerce.

 
Taking various measures to solve financing difficulties

8. Expanding financing channels for small and medium-sized enterprises (SMEs)

Excerpts: It should promote the on-site movable property mortgage system, practically improve work efficiency for improving stock rights pledge and exclusive trademark right mortgage registration and provide a convenient and high efficient service for privately-owned enterprises, especially SMEs. It should improve consultative methods and ways of movable property mortgage, stock right pledge and exclusive trademark use right pledge registration, reduce financing risks and improve financing efficiency.

Authoritative interpretation: Wang Xuegang, Director of the Contract Office of the Taizhou Administration for Industry and Commerce, said that making full use of financing methods stipulated by laws and clearing mortgage registration channels will be an important part of the industrial and commercial department serving financing of privately-owned enterprises.

9. Petty loan companies transfuse blood to privately-owned enterprises

Excerpts: It should do well the registration and specification work for the financing security companies and the financing rental companies and support Taizhou to establish non-listed companies' equity trust organs. It should support the innovation of village financing system, improve village financing service levels and conduct the pilot work of village finance mutual credit.

Authoritative interpretation: Sun Jing, Director of the Registration Office of the Taizhou Administration for Industry and Commerce, said that besides applying for loans to banks, privately-owned enterprises can finance through financing security companies and financing rental companies. At present, Taizhou has established over 30 petty loan companies and the department of industry and commerce will accelerate the development of these new financing industries to transfuse blood to privately-owned enterprises.

10. Support privately-owned enterprises to be listed

Excerpts: It should support the privately-owned enterprises to recombine trans-industrial, trans-regional and trans-ownership assets. It should support preferential privately-owned enterprises in accordance with conditions to be listed and give priority to promote the scientific and innovative enterprises to be listed in GEM (growth enterprise market).

Authoritative interpretation: Sun Jing, Director of the Registration Office of the Taizhou Administration for Industry and Commerce, said that in 2011, the department of industry and commerce supported 5 enterprises including Jiangsu Asian Star Anchor Chain Co., Ltd. to be listed. In 2012, the department of industry and commerce will organize entrepreneurs intending to be listed to be trained, spread capital market knowledge and help enterprises to improve the ability of capital operating. It will adopt "simulate listed" training, normalize enterprises' management according to industrial and commercial rules, financial systems, capital management system of companies being listed and prepare for being listed.

 
Promoting core competitiveness

11. Promoting to implement the strategy of "brand Taizhou"

Excerpts: It should actively promote the trademark strategic demonstration city (district) and enterprise work, greatly support the implementation of trademark strategy, keep concluding and spreading implementation experience of trademark strategy, innovate trademark strategy implementation system and mechanism, strengthen to issue comprehensive information on trademarks and provide trademark policy-decision information service to governments and privately-owned enterprises.

Authoritative interpretation: Chen Ming, Director of the Trademark Advertisement Department of the Taizhou Administration for Industry and Commerce, said that trademark is an important tool for market competition. In 2011, Taizhou newly added 5 China famous trademarks. In 2012, it will intensify support on trademark brand development, invest more capitals, actively promote the strategy of implementing "Brand Taizhou", organize lectures of successful entrepreneurship brands, spread brand experience and motivate brand enthusiasm.

12. Applying for over 3 famous trademarks over 3 years

Excerpts: It should promote industrial cluster brand training base, encourage brand training bases to apply for collective trademarks on basis of industrial associations. For keynote privately-owned enterprises determined by the people's government, it will give preferential support on famous trademark recommendation, famous trademark identification, international trademark registration and protection of keynote trademarks.

Authoritative interpretation: Chen Ming, Director of the Trademark Advertisement Department of the Taizhou Administration for Industry and Commerce, said that a group of trademarks will be determined as keynote protective trademarks every year, over 3 famous trademarks will be applied for over 3 years, over 20 trademarks will be applied for Jiangsu provincial trademarks and over 100 trademarks will be applied for Taizhou municipal trademarks. Over 2 provincial industrial cluster brand training bases will be newly added.

13. Intensifying brand protection

Excerpts: It should establish a long-term system to prevent trademark infringement behaviors and the coordination system of linkage trademark case handling, fight against trademark infringement and fraud and intensify protection of resound trademarks and famous trademarks. It should intensify coordination and support and further intensify intellectual property right law enforcement joint conference mechanism.

Authoritative interpretation: Chen Ming, Director of the Trademark Advertisement Department of the Taizhou Administration for Industry and Commerce, said that if there is no powerful brand protection, brand will serve others. In 2012, we change "individual fight" of the department of industry and commerce to "collective fight" of relevant departments, coordinate to enforce laws and make "protective umbrellas" for privately-owned enterprises to improve brand competitiveness.

14. Improving international registration amount of trademarks

Authoritative Interpretation: Chen Ming, Director of the Trademark Advertising Department of the Taizhou Administration for Industry and Commerce, indicated that Taizhou owns a lot of private enterprises that engage in foreign trade. Because of restriction of many factors, those enterprises still lack brand protection awareness in the international market, and the international registration trademark amount of Taizhou is less than 100. In 2012, we will arrange special-assigned persons to guide for enterprises with the requirement of international registration of trademarks, and help private enterprises finish international protection of brands with the lowest cost and the fastest approach.

Authoritative Interpretation: Chen Ming, Director of the Trademark Advertising Department of the Taizhou Administration for Industry and Commerce, indicated that Taizhou owns a lot of private enterprises that engage in foreign trade. Because of restriction of many factors, those enterprises still lack brand protection awareness in the international market, and the international registration trademark amount of Taizhou is less than 100. In 2012, we will arrange special-assigned persons to guide for enterprises with the requirement of international registration of trademarks, and help private enterprises finish international protection of brands with the lowest cost and the fastest approach.

15. Striking unfair competition and practice

Excerpts: Relevant departments should support colleges, universities and scientific research institutions to jointly construct industrial technology innovation entities with enterprises, or support enterprises to establish (merge) domestic and foreign research and development organizations, maintain rights and interests of innovation of enterprises according to law, strike unfair competition and practice, further expand protection vigor of trade names, business secrets and unique packaging of private enterprises.

Authoritative interpretation: Gu Chenggui, Director of the Fair Trade Department of the Taizhou Administration for Industry and Commerce, indicated that as for using others' trademarks to register overseas, stealing business secrets of others through headhunting and other means and other new unfair competition and practice, we will increase strength of striking and protect enthusiasm of innovation of private enterprises. Certainly, some unfair competition and practice may be vicious, and some may caused by not understanding the law, therefore we will deal with these cases differently and conduct administrative guidance always through law enforcement. In addition, we will actively help private enterprises to increase ability of self-protection, guide them to formulate confidential contracts, perfect interior check and balance, and strengthen protection of business secrets.

 
Propelling Transformation and Upgrade of Private Enterprises

16. Supporting the development of emerging industries

Excerpts: Vigorously supporting the development of emerging industries. Relevant departments should work centering on the construction of "1+3+N" industrial system, place high importance on registration and guidance of the biological medicine, electronic information and new energy resources industries. If operational projects applied by enterprises are not listed in the "Classification of National Economic Industries", relevant departments shall check the business scope that can reflect their industries and operational characteristics according to application of enterprises.

Authoritative interpretation: Sun Jing, Director of the Registration Department of the Taizhou Administration for Industry and Commerce, indicated that emerging industries are the source of vitality of the private economy. As for important projects of emerging industries affirmed by all localities, industry and commerce departments at all levels shall establish "green channels", arrange specially-assigned person, intervene in advance, and conduct follow-up services, thus providing convenient and high-efficient services.

17. Natural person do not need to conduct industrial and commercial registration if they want to operate online stores

Excerpts: Relevant departments should actively encourage development of "online stores". If wanting to operate online stores, natural person only need to put forward application to internet trading platform service providers to conduct identity information records and do not need to conduct industrial and commercial registration.

Authoritative interpretation: Liang Jinghong, Director of the Market Department of the Taizhou Administration for Industry and Commerce, indicated that there are many enterprises of Taizhou using the internet but only a few use well. We will organize local enterprises to go out to learn market operation of enterprises of Zhejiang and factory operation of enterprises of south Jiangsu, and open up the network world of private enterprises of Taizhou.

18. Encouraging private enterprises to invest the community service industry

Excerpts: Relevant departments should vigorously support the development of the community service industry, encourage private enterprises to invest to build community service facilities for the convenience of residents, actively develop the elderly care, community service and other industries, and give support to those large-scale enterprises that establish household service network centers.

Authoritative interpretation: Sun Jing, Director of the Registration Department of the Taizhou Administration for Industry and Commerce, indicated that with the improvement of the urbanization level of Taizhou, requirement of community services have been more diversified and personalized, so private owners can develop a lot in this aspect. Well speed up the cultivation of the urban second-hand car market, integrating primary small and scattered brokers of second-hand cars into the market entity operated by enterprises and groups, and promoting prosperous and orderly development of the urban second-hand car market.

19. Propelling the development of the advertising creative industry

Excerpts: Relevant departments should actively propel the development of the advertising creative industry, support private advertising companies to carry out the modern enterprise system, actively guide and support to establish large-scale private advertising groups, promote optimum distribution of advertising resources and intensive management, encourage private advertising companies to develop new advertising issuing forms, and support healthy and orderly development of internet, video of buildings and other emerging advertising media.

Authoritative interpretation: Chen Ming, Director of the Brand Advertising Department of the Taizhou Administration for Industry and Commerce, indicated that advertising publicity is essential for making products and brands and developing enterprises. Well-linked advertisements are very useful for improving influence of private enterprises. Compared to those of south Jiangsu, the advertising market in Taizhou has very large development space. We will take the publicity of the "Advertising Regulations in Jiangsu" as an opportunity, organize principals of all media advertising departments and advertisement examinants in Taizhou to conduct special training, increase the law-abiding consciousness of advertising staffs, elevate advertising creative ability, encourage more entrepreneurs to invest in the advertising industry, and well use the new media.

 
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